Marvel Rivals, the fast-paced team-based superhero shooter, just announced an exciting new feature: Costume Color Customization. This long-requested addition will let players personalize their favorite Marvel heroes and villains with unique outfit colors. Here is everything you need to know about this update, including when it releases, what the feature offers, and how to unlock your first custom look.
Release Date for Costume Customization in Marvel Rivals
The Costume Customization feature will be officially available today on April 17th, 2025, at 2am PDT, as part of the game’s latest update. Players on all supported platforms will gain access at the same time, making sure everyone can change up their hero’s style.
What Is the Costume Customization Feature?
The new Costume Customization system allows you to personalize your heroes beyond traditional skins. While Marvel Rivals already includes pre-designed skins, this new feature introduces a deeper layer of visual personalization. This means you can now change your favorite costumes’ color combos directly in the Costume tab!
You will have access to brand-new palettes like Plasma Pulse (blue and indigo), Phantom Purple (purple and white), and more!
This feature is designed to give you more freedom in expressing your own style and standing out in the heat of battle.
How to Unlock and Use Costume Customization
Once the update goes live, accessing the Costume Customization feature is straightforward:
- Head to the Character Customization Menu from the main lobby.
- Select the hero or villain you want to customize.
- Choose the Costumes tab.
- Pick the color customization and apply the one you want.
- Save your design and head into battle with your new look.
You will be able to unlock new colors in several ways. Some can be earned by progressing through the Battle Pass, while others will be rewarded for completing in-game challenges and participating in special events. Additional color palettes will also be available for purchase in the in-game store, using either premium currency or currency earned through regular gameplay.
Final Thoughts
Marvel Rivals’ new Costume Customization feature marks a big step towards giving players creative control over their favorite characters. It is also a game-changer for pro players and competitive teams, opening the door to unique team branding opportunities. Esports organizations will finally be able to represent their signature colors and styles directly in-game, adding a new layer of identity and charm to the competitive arena. You can already see an example featuring the Marvel Rivals Sentinels team: