Blizzard has announced price increases for Warcraft services in Australia and New Zealand, effective starting February 7. In Australia, the monthly subscription price will rise by 4 AUD, from 19.95 AUD to 23.95 AUD, while prices in New Zealand will similarly increase.
This adjustment comes amid broader economic challenges, including inflation and rising living costs in these regions. Many players have expressed dissatisfaction, citing frustration with Blizzard’s inconsistent price adjustment based on currency fluctuations.
Community Reactions
The WoW community has voiced several common conversations and criticism regarding the price hike on Reddit and here are the highlights:
- Many pointed out that Blizzard adjusts prices only when local currencies weaken but does not lower them when currencies perform better.
- Players shared that the rising costs of living in Australia and New Zealand make these increases harder to justify, with some noting that WoW is becoming unaffordable for many.
- Questions arose about what players are getting in return for the price hike, as some feel that Blizzard’s recent content and customer support have not justified such increases.
- A few suggested bypassing regional pricing by paying in USD or using in-game gold, but noted that this isn’t a practical solution for most players.
- Several users mentioned plans to unsubscribe as a form of protest, with guildmates and long-time players considering quitting due to the financial burden.
As a courtesy for current subscribers, Blizzard will keep your current prices until 11:59pm on 6th August 2025 AEST.